Originally published 05/20/2014
No one is quite sure of the effect these new domains will have on search engines and behavior. Whether your site will became easier or harder to find is anyone's guess.
Earlier this year ICANN began opening up new internet domains, which means more choices right of the dot. You may have noticed some of them popping up in offers from your domain provider —.bike, .camera, .guru, .holdings, .plumbing, .singles and .ventures was the hodgepodge released the first week of February.
It's hard to say how many in total will be released by year's end, but there seems to be a fairly aggressive push to get many of the thousand or so submitted for approval launched for commercial and personal use. So it seems that in addition to the actual universe, the virtual universe is expanding at an exceedingly rapid rate far beyond one's ability to track competitors, let alone customers.
While expanded options for domains certainly affords some greater opportunity for small businesses, there's no doubt it amps up a host of real and potential threats from brand or copyright infringement to prospect siphoning to just a way bigger pond for small fish to get lost in. Not to mention the added expense of registering more domains to protect your business and then manage and monitor all of that online real estate.
Plus, no one is quite sure of the effect these new domains will have on search engines and behavior. Whether your site will became easier or harder to find is anyone's guess.
So just when you thought you had things well in hand — your social media strategy, Internet advertising plan, SEO and site security and all the rest of it, I'm inclined to think like Chief Brody in Jaws, "You're gonna need a bigger boat" if you want to survive what's to come. By this I mean you'll need not just the additional knowledge of what's happening, but some added protection for your business, brands, products, and intellectual property.
Solopreneurs, start-ups and small businesses are notorious for ignoring the necessary steps to protect their own assets in this manner, often to their own peril, because of the upfront costs. However, in some cases, the associated costs for some basic protections and safeguards are fairly low. Even just talking to a legal expert about your particular business and concerns can provide valuable insight into what you should do and what is not really worth worrying about or investing in. At the very least:
Additional Reading and Resources
What the new top-level domains mean for you
What To Do When Your Website Copy Is Plagiarized
New Domain Spaces and Your Business
Originally published 08/282013
Sure, there are some nifty, helpful basic rules of thumb, but success is not achieved simply by following a formula—if it were, everyone would be successful.
I have to admit I am a list maker. I find the process of enumerating all the tasks ahead of me somehow calming, especially during particularly frantic periods when there seems too little time to accomplish all that needs to get done. Having that list feels empowering and encouraging; I know exactly what's required and have the ability to reprioritize, augment and, most satisfying of all, delete items as circumstances change and I get things done.
Recently, as I prepared for a week away I wondered why I hadn’t drawn up my usual pre-vacation stuff-to-get-done laundry list of everything work and packing related I needed to accomplish before locking the door behind me and slipping into the proverbial gone fishin' state of mind. Here's what I realized: I'm sick and tired of lists!
I don't really mean my own lists, although clearly they have suffered; I mean all the lists tossed, chucked, spewed, spit, dumped, and otherwise flung at me through various media channels about one thing or another. How many Top 3, 5, 7, 10, 12, 15, 20 lists of the best/worst, highest/lowest, most/least effective, innovative, successful or whatever do you receive in a day, a week? The week before my week out-of-town 3 of 7 headlines in my LinkedIn Today stories bore list headlines, all of which started with 7, and a fourth included a list of "3 Reasons...” LinkedIn, if these are really tailored to me, take a memo, two is about my limit on a good day.
Everywhere I look someone wants to break things down for me with a list of insider tips, secrets or absolutely essential information that only a real expert could know. Ninety-nine percent of the time, these lists include very little that is new or that goes beyond basic 101 level insight. But, here's what I really find objectionable: Most things in business, or in life for that matter, cannot be broken down into a simple list. Sure, there are some nifty, helpful basic rules of thumb, but success is not achieved simply by following a formula—if it were, everyone would be successful. So, why are we constantly sold or marketed the idea that it is, that all we need to do is follow this simple recipe and wham-bam?
I've been suckered in by these headlines time after time, and while I may pick up a crumb of interesting information now and again, usually it's not a very good use of my time. What's worse, my own valuable list making has suffered in the process. So, why do I keep falling for it? The reason is these numbers and lists are psychologically appealing. Everyone likes the idea that if they follow a system, process or series of steps, presto change-o, they, too, will unlock the secrets of the universe.
I’m not saying there are absolutely no valuable articles that include lists, but for my money, this has just become a cheap device to attract eyeballs, rather than an honest attempt to provide value rich content that imparts knowledge and/or sparks discourse, and I, for one, am no longer going to suffer “listmania.”
So, I pledge to resist the call of these tempting “list articles,” and they are tempting; everyone will tell you these headlines are very clickable, but, like junk food, they’re mostly empty of substance. By extension, this means no more promoting list articles either; if they’re not worth my time, I’m certainly not going to retweet or share them with clients and followers.
If all the numbers that really don’t add value numb you, too, then join my boycott. If enough of us stop clicking, the Internet tides will turn.
Originally published 10/11/2012
Without a willingness to fail and learn from failure one cannot gather the information needed to identify the best solution for success.
I’ve just begun reading Jonah Lehrer’s How We Decide, which examines what’s happening in our heads when we’re making decisions and the role dopamine plays in connecting our decision-making to our emotions and our system's desire to recognize patterns for better and for worse.
One research citing in the book struck me as particularly fascinating as it made me consider how as children our futures as good decision-makers or "experts" may already be defined for us by something as innocuous as the words of praise we receive from parents or teachers.
Several years back Carol Dweck, a psychologist at Stanford, and her team ran an experiment in NYC with 5th graders, conducting several rounds of exams. The first round was a relatively easy exam after which each student was given their score and either praised for their intelligence or their effort. Then, they were offered the choice of taking a more difficult test, where they were told they would learn a lot, or a test that was about the same level of difficulty as the first.
Next, Dweck gave the same group of students an exam designed for 8th graders, making it extremely difficult. After taking the test, students were asked to choose between seeing exams of other students who scored better or worse than they did on the same exam.
Finally, the students were given a round of tests similar in difficulty to the initial round and were asked to self-report their scores.
Of the group praised for their intelligence:
Of the group praised for their efforts:
So what does all this have to do with being or becoming an expert? Well, it shows that failure is necessary and, I would even say, vital to the process of learning. Without failing our brains can’t properly work out the patterns that reveal the best solutions because they don’t have enough information from which to formulate the correct answers or drive us to make good decisions.
Dweck’s research shows that our desire to learn is highly influenced by the feedback we receive. In her research, like in most learning situations, Dweck's feedback sparks each child's desire either to learn or to succeed; those inspired to do the former embrace exploration and the possibility of failure rather than fearing failure and opting for what might be thought of as "the safe bet."
It is this willingness to fail that encouraged 90% of the effort-praised 5th graders to attempt the more difficult round 2 exam and drove almost all of them to learn from their mistakes by comparing their exams to those who scored better than they in round 3. And, in the end, it's the defining factor in why they became more proficient and expert while their intelligence-praised classmates actually decreased in proficiency.
Without a willingness to fail and learn from failure one cannot gather the information needed to identify the best solution for success. Expertise results from innately recognizing patterns for success, which itself is not possible without a preponderance of information and/or experience within or among a given field or function or set of disciplines.
If you’re an expert or want to be seen as one, you need to understand the patterns that govern your success so you can communicate your expertise in a way that makes sense to clients, customers, colleagues and/or employers. Consider:
If you need help with defining, refining or translating your expertise for your business or career, please don’t hesitate to get in touch; I'm always happy to put my expertise to work for you.
Originally published 09/20/2012
24 hours is a really long time when you have no idea where the day will take you.
Sunday marked the beginning of Walmart’s holiday layaway plan, a whole month earlier than last year, officially kicking off the holiday season before summer has even officially ended. I believe that may just be a record—not counting those “Christmas in July” campaigns.
But, seriously, for many September is a bittersweet month. It’s the end of those long, hot summer days—of late quite humid, too—but also a kind of happy return to getting down to business. Chalk it up to that old “back-to-school” mentality, ingrained in so many of us, kicking in as kids actually go back to school. Or, the beginning of that last quarter of the year bearing down on us and the experience to know how quickly time will fly before we so much as work out our get-it-done-by-year-end lists. So, do we really need the added pressure of Christmas in September, too?
When I worked in higher education I quite literally measured out my life in accordance with the academic calendar and those six years flew by so fast I hardly remember what else happened in my life outside of work; in my memories everything still seems tethered to convocation, midterms, finals, graduation or winter or summer break. I left that job to spend six months in the Pacific Rim. My time included serving as a volunteer teacher in Thailand and in a cultural exchange program working for the Melbourne Film Office as well as traveling through several countries by myself.
My first day found me, after about 24 hours straight of travel from New York City, in Taipei, Taiwan absolutely exhausted, but unable to sleep; I spent all day sightseeing and even bought a ticket to the evening performance at the National Theater, which I watched with half-closed eyes. The next morning after not much sleep either, I sat writing in my journal of all I had done and experienced the day before. It occurred to me I’d already learned one of the greatest lessons of my life: 24 hours is a really long time when you have no idea where the day will take you.
When I returned from my travels and reentered the workforce it was a real challenge not to get caught up in living in the future tense. You know what I mean? “I can wait till next weekend/my vacation/the holiday.” Or, even worse was living days ahead at work, envisioning what needed to get done and making lists for each day of the week; such endless planning ahead was like slow death by post-it notes and reminder emails to self.
So how do we navigate what is for so many of us the pressure cooker time of year when our lives accelerate on almost all fronts, demand for our attention increases exponentially, and we have even less time to spare than usual? Here’s what I have found helpful:
Do you have tips for managing the frenzy that comes with the beginning of the holiday season and usually doesn't let up until after New Years? I’d love to hear them. Leave a comment
or get in touch.
Originally published 09/13/2012
Participating in this fascinating social, educational, and even cultural experiment that has the power to transform learning and teaching, not just in higher education, worldwide, is a pretty amazing opportunity in and of itself.
I’m going to admit something that for some, I'm sure, isn't going to shatter any illusions, but I did not entirely hate school when I was a kid. In fact, I kind of dug it. Granted, I didn’t love the uneasy feeling of not knowing what awaited me at the beginning of each school year, but from an early age I grew addicted to learning and the opportunity to dive into the things I really enjoyed like literature and history and music. I also loved the wonderful feeling of discovering something new that left me breathless and excited.
I suppose that’s why I always look forward to Labor Day like a small child welcomes the coming of Christmas, even though my school days are long behind me. While, of course, I know and believe we are lifelong learners—well, I am at any rate—my days of formal education ended with a graduate degree not quite two decades ago. Well, at least that’s what I thought.
When my BFF emailed me earlier this year about a website called Coursera, which offers free online courses from prestigious institutions of higher education, I was immediately suspicious. I worked in higher education once upon a time and know that courses weren’t just given away for free. My friend mentioned she’d already signed up for a course being offered by Stanford University, so that certainly made me curious. When I check out the site for myself it all seemed on the up and up.
I ended up signing up for two classes: Gamification offered by The Wharton School of the University of Pennsylvania, which I took for business purposes, and Introduction to Philosophy, offered by The University of Edinburgh, which I always wanted to take in college, but could never quite fit into my schedule.
My Gamification class just started at the beginning of September. Taught by Wharton Associate Professor, and co-author of the ebook For the Win, Kevin Werbach, it’s one of the first university-level courses on this timely subject. You can take the class for a certificate of completion, which means you need to do the weekly homework, complete the quizzes and final exam, and participate in the discussion forums, or you can simply watch the lectures and do whatever aspects of the homework, quizzes, etc. you want if you don’t really care about the certificate, which requires a passing grade.
The course itself won’t earn you any college credits, so, other than the certificate, which I do think you could list on your resume and anywhere else such credentials would be of value, here’s what I’m getting out of my online educational experience that’s certainly worth the time investment, never mind the tuition:
And, although it’s not on the hit list above, participating in this fascinating social, educational, and even cultural experiment that has the power to transform learning and teaching, not just in higher education, but across the entire spectrum of education worldwide, is a pretty amazing opportunity in and of itself.
So, while I watch all the kids in my neighborhood acclimate to their new school schedules, their shiny new backpacks already weighted down with more books than their small frames are meant to carry, this September, rather than feel a twinge of envy, I’m actually commiserating. For I, too, have quizzes and a final exam for which I need to study and homework I have to devote a portion of my weekends to (aw, man, that’s so not fair).
Originally published 08/23/2012
Unless feedback relates to an isolated issue for just one customer, the problem will only get worse the longer you ignore it.
I've been thinking that this whole social media thing is like physical fitness; you have to get into the right "good" habits, learn to do things that might be uncomfortable and even hurt a bit at the beginning so you can develop your network, sharpen your social media reflexes, and, perhaps, even become addicted to one or more activities.
This became even more apparent to me last week while I was sitting out on my terrace working away amid the traffic and construction sounds of midday Manhattan. I was deep in my own world of thought when I noticed my cell phone flashing an incoming call from an unrecognized number. Now, it may sound strange but I don’t actually receive a lot of calls on my cell as my business is largely conducted online, in person or via email. To be honest, I don’t even know if there was a last time someone I didn’t know called me in the middle of the day on my cell, so I was definitely suspicious, but too curious not to answer.
The call was from my cell phone company, Sprint. Well, what I mean is, it was from a Sprint representative—more precisely, their Vice President of Customer Finance Services who was calling me regarding an article I had written about my recent customer experience that centered around their automatic bill pay feature.
I'll admit I was kind of abrupt when I answered. This was partly because it's really hard to hear on my terrace when there's traffic and construction, which seems like all the time these days, and partly because I expected it would be someone asking me for money, which, if you work from home like me, is pretty much the gist of every call you do receive from 9 to 6 that isn't from someone you know. However, after I realized who was on the phone and why they were calling, I moved inside so we could conduct a proper conversation.
Like an Olympian, the VP got right down to business. Firstly, she apologized for the inconvenience and dissatisfaction I experienced both with the communications supporting Sprint's automatic payment system as well as for the customer service I had received; this went a long way toward changing my tone. So, we were off to a good start. Then, she mentioned Sprint’s awards for customer satisfaction and how they were a top ranking company for customer experience with small and medium-sized businesses and, to me, that was a definite misstep. Frankly, if someone has experienced the opposite of excellence in either or both of these categories, I’m going to suggest that, yes, there’s a time and place to mention these plaudits to them; pick the wrong time and place and you only succeed in rubbing salt in an already irritated wound. I’ll give you a hint—it’s not right out of the gate, you have to earn back a good bit of trust and goodwill first.
Okay, so things were looking a little iffy, but then something really interesting happened: The VP explained to me that around the time I had originally set up my automatic bill pay Sprint was experiencing an issue that delayed automatic payments. It was this very problem that had prompted me to make manual payments, which then overrode my auto pay setup; a maddening situation that happened twice. Next, she admitted that the company had not properly communicated to customers how their automatic payments would be affected to reset expectations. And finally, she assured me that this kind of oversight would not happen again. For lack of a better metaphor, that was a home run.
Basically, Sprint took the negative feedback it received and turned it into a positive by identifying a significant flaw in their system that could be damaging to their customer experience and bottom line in the future. Now Sprint knows that understanding and addressing the impact on all aspects of their customers' experience is a high priority when issues arise. And this is really important not just to Sprint but to any business that receives customer feedback from whatever forum it may come. Unless the feedback relates to an isolated issue for just one customer, the problem will only get worse the longer you ignore it. Far better to flip that negative around and credit your customers for helping you improve your service, product, experience, etc.
Before we got off the phone the VP scored another couple of easy points—she gave me her direct contact information, a credit on my account and offered to send me her information via email, which I accepted and received in short order.
While my original experience with Sprint’s customer service left quite a lot to be desired, I must give credit where credit is due—in the social media realm Sprint seems to have its act together. Their response was rapid and effective, which is exactly what a social media response strategy should be.
After the VP and I hung up I went back out on my terrace and checked TweetDeck; it seems my article had been retweeted several times earlier in the day, which explained how and why I'd received that personal call. The whole experience gave me a new appreciation for the muscle of social media and the first tangible evidence that, like a good exercise regime, if you stick with it, you will begin to reap its rewards.
If you can't figure out how to reap the rewards you seek from your social media efforts or don't even know where to direct your energies, let's connect. You can reach me on Twitter @GrowBeyondNY or by email.
Originally published 08/01/2012
The wonderful thing about inspiration is also, in some ways, the awful thing about it: Like a panic attack you usually can’t predict when or where it’s going to strike.
Last week I was lucky enough to make it off the waiting list and get a ticket for this wonderful thing called Creative Mornings, a free monthly lecture series, which includes coffee and, at least for July, bagels, too. The speakers, culled from diverse creative fields, give 20-minute presentations (give or take). Afterward there’s time to answer a few questions and, depending upon how early you arrive, there’s a good deal of time before things get underway to mix ‘n mingle.
The Creative Mornings presentation I attended introduced me to guest speaker Kelli Anderson, a wonderfully talented young designer, whose work is, dare I say, clever and inspired. Check out the paper record player wedding invitation she created for some friends of hers—it’s pretty freakin’ cool and original!
Creative Mornings, the brainchild of Tina Roth Eisenberg, is approaching its third anniversary and now includes 24 chapters spread across North America, Europe, Asia and Africa. Drink that in because it’s a remarkable thing and stands as a testament to what can be accomplished when an inspired idea catches fire.
Like so many others before me, my Creative Mornings experience blew me away and it got me thinking that being regularly inspired is as necessary to ongoing success for your business or career as setting the right goals and objectives and charting your progress. Yet, how many of us make a concerted effort to put ourselves in inspiration’s path on a monthly basis? After all, what’s the point of all our hard work without those joyful, fleeting moments when the stars align and everything is clear and bright and the world makes perfect, absolute sense?
The wonderful thing about inspiration is also, in some ways, the awful thing about it: Like a panic attack you usually can’t predict when or where it’s going to strike. What you can do, however, is create fertile opportunities that increase the odds of its occurring by finding your own kind of Creative Mornings to regularly attend.
If you’re not doing this already, take some time to start looking for a monthly gathering that suits your interests now. And, don’t make it all business. This isn’t about making networking contacts that can advance your career or extend your sales revenue. This is about expanding your way of thinking, seeing and being—you know, the kind of stuff that charges you up and gets you excited all over again about the things you love or maybe has you falling in love with something totally new. It’s about inspiration—giving it, getting it and, most of all, being in the midst of it so you don’t forget that yours is a life filled with passion and purpose driven as much by inspiration as by the gritty determination and perspiration it takes to see your biggest and best ideas and dreams come to fruition.
Have you found a way to be regularly inspired—your own Creative Mornings? I'd love to hear about it and, perhaps, so would others. Leave a comment below to share your inspiration havens and thanks for sharing.
Originally published 07/18/2012
Focus on your audience and center your activity around theirs—cheer them on, help them out, raise them up—connect what they’re doing online with what you want to achieve.
Whether you’re looking for customers or career opportunities you know you’ve got to be and be seen online. The question is: Where and how should you be seen so you get the right people to notice you? And, to make things even more complicated, should you figure out the answer to the question, tomorrow everything could change. That’s what social media has done not just to online marketing but marketing in general.
So, how do you make the right decisions for your business or career to invest your resources wisely? Here are a few rules of thumb for maximizing your social media ROI:
Focus on your audience and center your activity around theirs—cheer them on, help them out, raise them up—connect what they’re doing online with what you want to achieve and you may just have a blue ribbon recipe for social media marketing success.
Originally published 06/20/2012
At its core, a brand is ever only the people who represent it.
This weekend I attended the Clearwater Festival for the first time. If you’re not familiar with the festival, here’s a brief description from Clearwater's website: Since the 1960s, the Clearwater festival has grown into the country’s largest annual environmental celebration, its music, dance and storytelling, education and activism attracting thousands of people of all ages to the shores of the Hudson River.
Now, Saturday here was just a gorgeous day—the kind of day invented for outdoor festivals held in expansive parks tucked up along a beautiful stretch of river. I have no idea how many people passed through Croton Point Park that day; my friends and I stayed till the chilly end where a “full house” at the main stage enjoyed Arlo Guthrie and family doing the honors of closing down the day’s events. During the 8 hours we were there, we saw many, many families with young children, and many folks who toted in their own food and beverages, but what we didn’t see was a scrap of litter—even with an artisanal farmer’s market offering all sorts of delicious wares for sale and sample, food vendors, and beverage stands and water vendors stationed through the park. No napkins, food wrappers, empty bottles or cups; not even a cigarette butt carelessly tossed aside or abandoned in the grass.
Make no mistake: we didn’t see litter not because there were cleanup crews working round the clock to manage the mess that a boatload of thoughtless people can make in less time than you can say, “landfill” and “non-biodegradable”, but because people simply didn’t leave their trash behind. The environmental message of the festival and Clearwater itself, I’m sure, was a potent motivator, but more compelling was the highly visible “zero waste“ campaign Clearwater incorporated into the festival—the message clearly reinforced by trash and recycling bins placed in key locations around the grounds. I don’t think I’ve ever been to a cleaner event attended by even half as large a crowd!
Lining the main thoroughfare of the park, which gets you from one end of happenings to the other were banners displaying inspirational quotes by a diverse and varied group of contributors extolling activism and personal responsibility toward community. In this clever manner Clearwater compelled attendees throughout the day to aspire to “the better angels of our nature.”
And, for a festival that includes four different simultaneous music performances going on all day long, a full slate of dance and storytelling performances, a juried craft show, an artisanal farmer’s market, an environmental and activism expo, river activities and educational demonstrations, merchant vendor stalls, a healthy “food court”, accessibility services for wheelchair-bound, hearing-impaired and sight-impaired individuals, and much, much more, everything seemed to run pretty smoothly. No long line at the entrance, no dangerous crowd control issues, and everybody grooving to the music and able to get the information and assistance they needed.
Now, I’ve been to a lot of music festivals, many of them in the out-of-doors, and I’ve certainly been lured to any number of bucolic locales by the promise of a unique musical experience, but here’s the thing that really struck me about Clearwater--
From the compostable plates and plastic ware used by all the food stall vendors to the nifty hand-washing stations placed next to each port-a-john area to the fountains set up for refilling water bottles to all of the larger messaging mentioned above, Clearwater’s environmental mission that is the core and very essence of its brand identity was, well, absolutely clear and present. These weren’t showy or gimmicky stunts, but thoughtful details and thematic motifs that demonstrate how deeply those that manage the Clearwater organization and plan the festival really embody and live the vision and values of the organization. And that radiates out to everyone in attendance and is the reason Clearwater is truly a very unique and special kind of festival.
At its core, a brand is ever only the people who represent it. If you’re not getting the results you want and you’re wondering why your brand isn’t “sticky”, consider whether it's defined clearly and fully enough to win over your own employees—if they’re not sold, how can they sell anybody else? If you’re a solopreneur, how deeply are you committed to your own brand values; to what level of detail are they evident in how you conduct and manage your business?
Comment below, call or email me about how to create or deepen your brand values and customer relationships and experiences.
Originally published 07/11/2012
Make sure your little break is just that and not a nasty habit or bad cycle you’ve fallen into to cope with a lack of organization, faulty systems or a bad business model.
Don’t know if you noticed but I gave myself a little holiday from the pressure of weekly posts this month. In fairness, my posts go live on Wednesdays and last week the Fourth of July fell on Wednesday, so it was an actual holiday. But, to be completely honest, I put up the “gone fishin’” sign the week before not by choice, but by resignation—I simply had something else that took precedence, and I just couldn’t get everything done in time. So, I gave myself a break before I had no choice and I just broke down. I took last week off as it seemed like a good idea to make it an official two-week holiday and come back fresh and refreshed.
Now, when I didn’t make my deadline that first week I thought I would just do it the next day—no big deal posting a day late. Who would really care, after all—only me, I reasoned. But, that next day I was equally busy and also pretty wiped out. So, the blog post got booted another day. It wasn’t really until some time on Friday when I knew the blog post wasn’t going to get written let alone go live that I had a startling realization—I am my own boss! Not only that, but I’m the president of my own company. As a result, I’m allowed to set and reset the priorities that govern my to-do list and, as long as it doesn’t cause havoc with my business, I’m free to do this whenever I please—who’s to stop me?
Now, don’t get me wrong. It’s important to be consistent and put systems in place to enable you to maintain that consistency. However, you’re also entitled to give yourself a vacation from one role or another when things hit a wall, so you don’t entirely crash and burn. After all, when you run the show and also sweep the floors, man the concessions, book the talent, light the marquee and everything else that needs doing, allowing yourself to carry a lighter load in one area for a week or two can be extremely helpful in meeting the responsibilities of your other roles.
Just be careful. Make sure your little break is just that and not a nasty habit or bad cycle you’ve fallen into to cope with a lack of organization, faulty systems or a bad business model. If you find yourself falling behind in the critical tasks required to keep your business organized or growing, you’ve got a real problem, and the way you’re working isn’t actually working for you.
And as someone who’s never been a particularly good sleeper I’ll toss this in here as well. One of the many fascinating nuggets gleaned from the The Pew Research Center's Pew Internet and the American Life:
“It's difficult to separate many Americans from their cell phones, even when they're asleep. Among those who own a cell phone, 65% of adults say that they have slept with their phone on or right next to their bed. Nearly all young adults (ages 18-29) make sure their phones are never too far away at night; fully 90% sleep with their cell phone on or right next to their bed. By comparison, 70% of 30-to-49 year olds with phones sleep with their phones close, as do 50% of 50-to-64 year olds.”
Now I realize that for many people their cell phone may be the only phone they possess. So, sure, you have it close by in case some one calls in the middle of the night with an emergency—oh come on! How often does that happen? That’s not why 90% of 18-to-29 year olds and 70% of 30-to-49 year olds are sleeping with or near their phones. And, I’d venture it’s not why you are either. Give your phone a break, too. Get into the habit of turning your phone off at least an hour before bedtime so you’re truly disconnected and ready for your dreams to carry you away...that's the only way they come true, after all.
Please feel free to call or email me; I’m always happy to hear from you.
Get Growing is a syndicated business. blog. Many posts are also published on business2community.com.